Digital Marketing / Online / Online Marketing are one of the most used terms of the marketplace today. However, it is sadly just a couple of jargon for most of people who hear it and employ it to convey their travel. What exactly is digital marketing and what part of it is essential for today’s business person? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing is simply marketing of your products or services onto digital platforms so as to store onto your loyal consumers as well as increase your reach to new potential target audience rather quickly.
That is the software. That is what Online marketing is. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media affiliate marketing?
The answer is yes. Digital / Internet marketing is really a wider concept than the social media marketing in the sense that, all promoting platforms are available digitally i.e. via the internet. However, there are other platforms that get into digital marketing rather than social media marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of the product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. This is often a way to get higher rankings planet search results regarding the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every website owner as it aids you stand out on the list of sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that have a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple times. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy all of them so as preserve reminding them with regards to their visit to your website.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a huge digital / Promoting experience, a campaign needs to be developed using all of the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771